Knowledge Distillation

The Analytics Podcast

Exploring the rise of the AI Analyst — conversations with practitioners, founders, VCs, and market analysts on what it means to do data work in the age of AI.

Kelly Wortham (Forward Digital, Test & Learn Community, Experimentation Island) on Why Agentic Commerce Breaks Experimentation, Measuring What Visitors No Longer Do, and Optimizing for Machines #17
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Kelly Wortham (Forward Digital, Test & Learn Community, Experimentation Island) on Why Agentic Commerce Breaks Experimentation, Measuring What Visitors No Longer Do, and Optimizing for Machines

Guest: Kelly Wortham Company: forwarddigital.org Conference: experimentationisland.com www.linkedin.com/in/kellywortham

In this episode of Knowledge Distillation, Katrin Ribant speaks with Kelly Wortham – founder of Forward Digital and the Test & Learn Community, a…

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Gal Rapoport (Kahoona, Amazon, AWS Inferentia) on Digital Body Language, Why Agentic Commerce Needs a New Web, and How to Derive Intent from Anonymous Traffic #16
Apr 27, 2026

Gal Rapoport (Kahoona, Amazon, AWS Inferentia) on Digital Body Language, Why Agentic Commerce Needs a New Web, and How to Derive Intent from Anonymous Traffic

In this episode of Knowledge Distillation, Katrin Ribant speaks with Gal Rapoport – co-founder and CEO of Kahoona, a company building what he describes…

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John Lovett (Seer Interactive, Web Analytics Demystified, Digital Analytics Association, Forrester, Jupiter Research) on What Makes an Analyst an AI Analyst, Detecting Agentic Browsers in Your Traffic, and What 5,000 Olympic Prompts Reveal About How LLMs Think #15
Apr 10, 2026

John Lovett (Seer Interactive, Web Analytics Demystified, Digital Analytics Association, Forrester, Jupiter Research) on What Makes an Analyst an AI Analyst, Detecting Agentic Browsers in Your Traffic, and What 5,000 Olympic Prompts Reveal About How LLMs Think

John Lovett has seen every chapter of digital analytics from the inside. He started as a marketer curious about how messages reach people, moved…

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Simo Ahava (Co-founder: Simmer, Partner: 8-bit-sheep, Co-host: Standard Deviation Podcast) on Teaching Technical Marketers When AI Removes the Incentive to Learn, Why Critical Thinking Is the Skill AI Can’t Replace, and What Agentic Commerce Means for Data Layer Architecture #14
Mar 25, 2026

Simo Ahava (Co-founder: Simmer, Partner: 8-bit-sheep, Co-host: Standard Deviation Podcast) on Teaching Technical Marketers When AI Removes the Incentive to Learn, Why Critical Thinking Is the Skill AI Can’t Replace, and What Agentic Commerce Means for Data Layer Architecture

In this episode of Knowledge Distillation, Katrin Ribant speaks with Simo Ahava – quite simply the person the entire digital analytics and technical marketing…

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Scott Brinker (Creator of the MarTech Landscape and Chief MarTech, HubSpot, Ion Interactive) on the SaaS Apocalypse, Why Software Isn’t Dead but Its Moats Are Changing, Why Context Engineering Is the Real Analyst Job Now, and Why Technology Changes Exponentially While Organizations Change Logarithmically #13
Mar 16, 2026

Scott Brinker (Creator of the MarTech Landscape and Chief MarTech, HubSpot, Ion Interactive) on the SaaS Apocalypse, Why Software Isn’t Dead but Its Moats Are Changing, Why Context Engineering Is the Real Analyst Job Now, and Why Technology Changes Exponentially While Organizations Change Logarithmically

In this episode of Knowledge Distillation, Katrin Ribant speaks with Scott Brinker – the creator of the Marketing Technology Landscape Supergraphic, the map of…

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Eliot Durbin (General Partner, Boldstart Ventures – Clay, Snyk, Crew AI, Wiz, Kustomer, Keycard…) on the SaaS Apocalypse Hype, Betting on People Over Products, What Actually Compounds at Inception and the Skills That Survive Every Cycle #12
Mar 9, 2026

Eliot Durbin (General Partner, Boldstart Ventures – Clay, Snyk, Crew AI, Wiz, Kustomer, Keycard…) on the SaaS Apocalypse Hype, Betting on People Over Products, What Actually Compounds at Inception and the Skills That Survive Every Cycle

In this episode of Knowledge Distillation, Katrin Ribant speaks with Eliot Durbin, General Partner at Boldstart Ventures – one of enterprise software’s most active…

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June Dershewitz (Co-founder: InvestInData, Web Analytics Wednesdays, Former President: Digital Analytics Association) on 25 Years of Watching Analysts Reinvent Themselves, Why Data Leaders Are Betting Their Own Money on the AI ​​Stack, and What Community Building Taught Her About the Skills That Actually Survive Every Disruption #11
Mar 2, 2026

June Dershewitz (Co-founder: InvestInData, Web Analytics Wednesdays, Former President: Digital Analytics Association) on 25 Years of Watching Analysts Reinvent Themselves, Why Data Leaders Are Betting Their Own Money on the AI ​​Stack, and What Community Building Taught Her About the Skills That Actually Survive Every Disruption

In this episode of Knowledge Distillation, Katrin Ribant talks with June Dershewitz – a pioneering analytics leader who has been at the center of…

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Tim Wilson (Sr. Analytics Director: Search Discovery, Head of Solutions: Facts & Feelings, Co-host: Analytics Power Hour, Co-author: Analytics the Right Way) on Thinking Before Measuring in the Agentic Commerce Era #10
Feb 20, 2026

Tim Wilson (Sr. Analytics Director: Search Discovery, Head of Solutions: Facts & Feelings, Co-host: Analytics Power Hour, Co-author: Analytics the Right Way) on Thinking Before Measuring in the Agentic Commerce Era

In this episode of Knowledge Distillation, Katrin Ribant talks with Tim Wilson – one of the most respected voices in digital analytics, widely known…

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Josh Silverbauer (From the Future, The Third Party Show) on Why Agentic Measurement Is a Construction Not a Migration, The Black Box of Instant Checkout Attribution and What Universal Analytics Migration Taught Us About What’s Coming #9
Feb 13, 2026

Josh Silverbauer (From the Future, The Third Party Show) on Why Agentic Measurement Is a Construction Not a Migration, The Black Box of Instant Checkout Attribution and What Universal Analytics Migration Taught Us About What’s Coming

Josh Silverbauer is Head of Analytics and CRO and Partner at From the Future, where he architects data layers and analytics implementations for brands…

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Sani Manić (NoHacks Podcast, Search Engine Journal, WordPress Core Contributor) on Why 35 Years of Web Infrastructure Isn’t Ready for AI Agents, Making Boring Sexy Again, and How GA4 Analysts Are Accidentally Prepared for What’s Coming #8
Feb 6, 2026

Sani Manić (NoHacks Podcast, Search Engine Journal, WordPress Core Contributor) on Why 35 Years of Web Infrastructure Isn’t Ready for AI Agents, Making Boring Sexy Again, and How GA4 Analysts Are Accidentally Prepared for What’s Coming

“We have so much trash in terms of websites that AI is now supposed to ingest and give us something meaningful. It’s not going…

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Yaniv Makover (Nokia, Anyword) and Avigad Oron (Microsoft, Vitalert, Ask-Y) on Building AI Before ChatGPT, Why Context Management Is Everything, The Enterprise Security Nightmare Nobody Talks About and Why Full-Stack Skills Beat Specialization in the AI Era #7
Jan 19, 2026

Yaniv Makover (Nokia, Anyword) and Avigad Oron (Microsoft, Vitalert, Ask-Y) on Building AI Before ChatGPT, Why Context Management Is Everything, The Enterprise Security Nightmare Nobody Talks About and Why Full-Stack Skills Beat Specialization in the AI Era

“My mom called me about this cool thing called an LLM. I was like, I’ve been working on this for 10 years.” Yaniv Makover,…

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Jim Gianoglio (Cauzal Analytics, MMM Hub, Measure Up) on The Dual Life of the AI Analyst, Building vs. Using AI Tools, and How to Future-Proof Your Career by Automating the Bottom of Your To-Do List #6
Jan 7, 2026

Jim Gianoglio (Cauzal Analytics, MMM Hub, Measure Up) on The Dual Life of the AI Analyst, Building vs. Using AI Tools, and How to Future-Proof Your Career by Automating the Bottom of Your To-Do List

Jim Gianoglio has worn every hat in marketing-from photographer to creative director to SEO specialist to data scientist. Now he runs Cauzal Analytics, a…

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Patrick Thompson (Atlassian, Iteratively, Amplitude, Clarify) on Why Clean Data Matters More in the AI Era, The Difference Between Using AI as a Tool vs a Crutch, and Building the Muscle of Data-Informed Decision Making #5
Dec 23, 2025

Patrick Thompson (Atlassian, Iteratively, Amplitude, Clarify) on Why Clean Data Matters More in the AI Era, The Difference Between Using AI as a Tool vs a Crutch, and Building the Muscle of Data-Informed Decision Making

What happens when AI meets bad data? Patrick Thompson has been building and using data tools for over 15 years. He started in growth…

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Michael Helbling (Search Discovery, Stacked Analytics, The Analytics Power Hour) on 20 Years in the Trenches, Why Trust Is the Real Bottleneck, and The Difference Between Data Retrieval and Actual Analysis #4
Dec 15, 2025

Michael Helbling (Search Discovery, Stacked Analytics, The Analytics Power Hour) on 20 Years in the Trenches, Why Trust Is the Real Bottleneck, and The Difference Between Data Retrieval and Actual Analysis

A very special episode of Knowledge Distillation with Michael Helbling, co-founder and co-host of the Analytics Power Hour podcast and founder of Stacked Analytics.…

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Shomik Ghosh (Boldstart Ventures, Top Tier Capital Partners) on The VC POV on Hype Cycles, Why AI Is an Enablement Shift, and First Principles Thinking About the Skills AI Won’t Replace #3
Dec 2, 2025

Shomik Ghosh (Boldstart Ventures, Top Tier Capital Partners) on The VC POV on Hype Cycles, Why AI Is an Enablement Shift, and First Principles Thinking About the Skills AI Won’t Replace

In this episode of Knowledge Distillation, Katrin Ribant speaks with Shomik Ghosh, a Silicon Valley VC who has lived through multiple tech hype cycles…

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Mike Driscoll (Co-founder: Metamarkets, Rill, Data Collective VC) on Building for AI Analysts and the New Analytics Skillset #2
Nov 27, 2025

Mike Driscoll (Co-founder: Metamarkets, Rill, Data Collective VC) on Building for AI Analysts and the New Analytics Skillset

In this episode of Knowledge Distillation, Katrin Ribant talks with Mike Driscoll – co-founder and CEO of Rill Data and co-inventor of Apache Druid.…

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Martin Kihn (Digitas, Gartner, Salesforce) on the AI Agent Revolution and Skills that Keep Analysts Relevant #1
Nov 21, 2025

Martin Kihn (Digitas, Gartner, Salesforce) on the AI Agent Revolution and Skills that Keep Analysts Relevant

In this kickoff episode of Knowledge Distillation, host Katrin Ribant sits down with Martin Kihn, AI strategist at Salesforce and author of Agent Force.…

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About the Podcast

More about Knowledge Distillation

Welcome to Knowledge Distillation — where we explore how AI Analysts are reshaping data analysis across four critical tracks: Practitioners becoming AI Analysts in real-time, Founders building AI Analyst tools, VCs funding the AI Analyst future, and Market Analysts mapping the AI Analyst trend.

Each episode, we dig into what it means to be an AI Analyst today — the workflows being reinvented, the skills needed now, the promises AI is keeping for analysts, and the ones it's breaking. From prompt engineering to context management, from automating the boring stuff to unlocking insights only AI Analysts can find.

Whether you're an analyst becoming an AI Analyst, a leader building AI Analyst teams, or just curious about where this is headed — this is your front-row seat.

Your Host
Katrin Ribant

Katrin Ribant

CEO & Founder, Ask-Y

CEO and founder of Ask-Y, creator of the Prism AI-native analytics platform. Before Ask-Y, Katrin was co-founder and CSO of Datorama, the marketing intelligence platform acquired by Salesforce. Katrin also set up MeasureCamp New York — the NYC chapter of the global free unconference series where digital analytics practitioners gather to share ideas — bringing two decades of experience at the intersection of data, AI, and the digital analytics community.